Episode 1
How to Build Patient Demand Before Opening Your Dental Practice
Dr Arnold Gangaidzo and Chiko Chupa unpack how dentists can identify the right patients, validate local demand, build a waiting list and create the systems needed before opening day.
- Guest
- Chiko Chupa
Founder, CHUPAco - Published
- 7 September 2026
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What if your dental practice opened with patients already waiting to book?
In this episode of Dental LaunchPad, Dr Arnold Gangaidzo sits down with Chiko Chupa, Founder of CHUPAco, to explore how to build patient demand before opening your doors.
Drawing on the launch of Lancashire Smiles, they discuss identifying the right patients, building a waiting list, validating local demand and creating systems that turn interest into bookings. They also cover personal branding, content, CRM, local marketing and when paid advertising makes sense.
If you're an associate considering practice ownership, this episode gives you a practical framework for building momentum before opening day.
Made for Episode 1
The Dental Practice Pre-Launch Playbook
A practical companion covering the ideal patient profile, pre-launch timeline, waiting-list strategy, local marketing, content planning, paid advertising and launch readiness.
This is the companion Playbook for How to Build Patient Demand Before Opening Your Dental Practice. Use it alongside the conversation to turn the episode’s ideas into practical next steps.
This Playbook is provided in partnership with CHUPAco.
Explore the Episode 1 PlaybookYour Playbook